I’m a People Pleaser. I love to solve people’s problems and make them happy. Most of the time it’s a good thing to be, but it can also have its down-sides. Us People pleasers are nice, helpful and often willing to go above and beyond for people. But the negative side is that it can be hard […]
Did you know that one in six people worldwide experiences a disability? That’s a lot of people, and each one is different. So in order to be an inclusive business, we need to look at the experiences of people who interact with us and work out how to remove any barriers, to create accessible branding. What […]
Don’t worry you don’t have to do all your branding jobs in one go Building long-term working relationships is very important at Black Bee Creative. Many clients come to us for one thing at first, and then come back year after year as their business develops. It’s important to bear in mind that, as far […]
I’ve been reflecting on the things I did in the last 12 months, and making a list of the things I intend to do more of in the next! I thought I’d share my own reflections and intentions as a way of staying accountable (it’s so easy to lose my way when I get busy!) And maybe it will […]
Invest in a stack of your own photographs – so you don’t need to reach for stock photos Photography is such an important part of your marketing. Did you know that the human brain processes images 60,000 times faster than text? And that’s why photography is often what makes that important first impression when people […]
PR is often misunderstood and overlooked, but can be such an important part of your successful marketing mix. What is PR? What isn’t it? And, what can it do for you? Put simply, it’s telling your story and promoting you, and what you do, through the media. It’s NOT adverts, paid-for promotions or special offers. […]
When I meet people and tell them what I do, they quite often say a few of the same things about branding to me which, to put it simply, I do not think are true! These statements that keep coming up are based on some common misunderstandings about branding. And, sad to say, I think, […]
Good marketing starts with really ‘knowing’ your product or service and understanding why someone would like to buy it. Being clear in your mind about this makes your marketing strategy a joy to plan and easy to stick to. If you’re not clear, well, your marketing strategy can be a bit half-baked! To help you […]
I’ve been a judge at the Primary School Enterprise Challenge for I-don’t-know-how-many-years, and whenever organiser Paul Robson asks if I’d be able to do it again it’s an immediate ‘Yes’ from me! The Primary School Enterprise team go into schools and work with the children on real-life business challenges. According to PSE this helps the […]
…. and how the answers could lead to the perfect website for your business Here’s a question for starters: which of the following are you most likely to say to a potential new client? a. Yes, look me up online. It’s all on my website.b. I haven’t got a website yet, sorryc. Please don’t look […]
