Invest in a stack of your own photographs – so you don’t need to reach for stock photos
Photography is such an important part of your marketing.
Did you know that the human brain processes images 60,000 times faster than text? And that’s why photography is often what makes that important first impression when people visit your website, or social media, or see your printed materials.
Images accentuate the ‘youness’ of you. They evoke a response from people based on how you present yourself. This can very much affect someone’s decision on whether they feel they want to do business with you.
Which is why off-the peg-stock images really do not cut it when it comes to brand photography. They can be bland, meaningless and relate to just about anyone. Your own bespoke brand photography – whether it’s just a couple of good profile pics or a full image library – can work wonders for positive brand recognition.
A picture speaks a thousand words
High-quality product images are also vital to help sell stuff. Physical products – or even experiences – are sold more on the basis of images than written descriptions, which come second to the all-important photo here. Latest research shows that 63% of customers think that the quality of an image is more important than the text information about a product.
And did you know that Etsy recommends seven different types of shot for every image?
- studio shot,
- lifestyle shot,
- scale shot (beside something that anyone can recognise and know how big it is),
- close-up shot for details,
- group shot to show options,
- packaging shot to show how it is presented to the customer, and
- a process shot – your chance to visually show how it was deigned and made by you.
Photography can do a lot of work for you. So, it stands to reason it’s worth doing it well!
And taking a nice photo is only half of the job – that photo also has to be ‘fit for purpose’ in practical terms. You need a range of photos which are the right size, shape and composition to do any number of jobs for you. You need wide shots for your website banners, square pics for social media templates, pics with room for a bit of text on for social media stories; and images which fit in the advert space you buy or the leaflet you print.
To get good, consistent and useful photographs that really work for you, before even picking up a camera, it’s important to sit down and think what you want to use your photographs for – and then plan the shots you need to take.
Getting your photography right is a key part of your branding. Taking photographs which don’t work for you can be a real waste of your time.
The best part about investing in a good set of well-taken photographs is that they can be used again and again in so many ways, and you never have to miss a visual opportunity to promote yourself. You have a fab pic to hand you can use.
How can we help?
If you’d like some help, getting you and your brand in the frame, we offer a range of friendly, flexible and affordable photography packages to ensure you get the best brand and product images you need to celebrate you and sell your business.
From careful planning and preparation; to a perfectly lit professional photo shoot (either in a studio or on location), to the final delivery of a collection of high-quality images which meet your needs and can be used on your website, social media, advertising, printed materials and in the media.
With attention to detail, we can help you focus on securing really great pics which are the right size, shape and style you need to tell your story, appeal to your ideal clients and work wonders on your brand recognition. You’ll end up with a collection of fully edited images in both high resolution and web size, with license to use for any purpose. See more here