Happy humbug

I’d planned on writing a nice message wishing you a wonderful Christmas and saying something uplifting. But I’m not sure that that’s the appropriate vibe right now. In all honesty, I’ve been feeling ALL of the emotions of late. And right now I’m feeling a bit humbug. And if I’m feeling a bit humbug, then I […]

Plan ahead for a calm new year

Are you desperate to down tools and get on with some much needed relaxation over Christmas? Me too! It’s been one hell of a year, hasn’t it? I’m really looking forward to having a break and getting stuck into the mince pies in front of the fire! I know that the home strait can feel […]

Be more Dolly

I’m putting myself on the line here in saying that I want to be the ‘Dolly Parton of the design business’. No, I don’t mean that I want to start playing guitar and wearing rhinestones, (although a bit of sparkle is never a bad thing). I’ll be sticking to branding design, but I’ll be trying to […]

How to brand your social media posts

Using social media is a great way to build and enhance your brand. But it’s pretty crowded and it can be difficult to get noticed. So here are my top three ways that you can improve your social media branding and increase your online presence. 1. Tone of voice A consistent tone of voice is […]

Shop small this Christmas

As Etsy Team Captain for Barnsley I help Etsy sellers to make their online shops as successful as possible and assist them with any issues they may have. I also usually organise the annual Etsy Made Local Christmas market where online Etsy sellers have physical stalls and sell their products in person for the day. Sadly […]

Why I’m so over Twitter

It’s good to periodically review your marketing by looking at what you do and how you do it. This ensures that things are working as hard as possible – so you don’t have to! I’ve been monitoring my social media and noting which platforms get the most interaction and which create the most leads for […]

Things you need to tell your audience this week

The announcement last night about another nationwide lockdown being introduced on Thursday is worrying for everyone and it will affect us all in different ways. Sadly, I don’t have all the answers to make your business work in this climate, but I can offer you some guidance of positive actions that you can take right now to help get […]

Are you limiting your earning potential with your mindset?

I’ve had a few conversations lately in which people have told me that they don’t need to do much marketing because they only have a small business and don’t want to make loads of money. This left me wondering what this actually means. Why would you limit your income, even if your business gives you the […]

When it all seems too much

It’s my daughter’s birthday this weekend and inevitably at this time of year I take a moment to reflect. The saying goes “The only time you should look back, is to see how far you’ve come.” And so here it is… Ten years ago I gave birth to a beautiful daughter. It should have been […]