How to take your online branding from forgettable to fabulous!

We all want to create content that people want to read and engage with so that they will buy from us. It’s all about planning out your content in advance, knowing your audience, talking about things that they care about and including calls to action so they know what steps to take to make a […]

Do you attract the wrong customers?

Are you fed up of being told that you’re too expensive? Do you have to waste time chasing your customers for payment every month? If you answered yes, then you are attracting the wrong customers.  No-one appeals to everyone. Working with the wrong people can be miserable! You’ve got enough on your plate already, so […]

Keep on keeping on

I heard a song on the radio today and the lyrics really resonated with me. It said “You’ve got to keep on keeping on, no matter how hard it is”. I wanted to pass it on to you in case you needed to hear it too. In December many of us planned out what the […]

Happy humbug

I’d planned on writing a nice message wishing you a wonderful Christmas and saying something uplifting. But I’m not sure that that’s the appropriate vibe right now. In all honesty, I’ve been feeling ALL of the emotions of late. And right now I’m feeling a bit humbug. And if I’m feeling a bit humbug, then I […]

Plan ahead for a calm new year

Are you desperate to down tools and get on with some much needed relaxation over Christmas? Me too! It’s been one hell of a year, hasn’t it? I’m really looking forward to having a break and getting stuck into the mince pies in front of the fire! I know that the home strait can feel […]

Be more Dolly

I’m putting myself on the line here in saying that I want to be the ‘Dolly Parton of the design business’. No, I don’t mean that I want to start playing guitar and wearing rhinestones, (although a bit of sparkle is never a bad thing). I’ll be sticking to branding design, but I’ll be trying to […]

How to brand your social media posts

Using social media is a great way to build and enhance your brand. But it’s pretty crowded and it can be difficult to get noticed. So here are my top three ways that you can improve your social media branding and increase your online presence. 1. Tone of voice A consistent tone of voice is […]

Shop small this Christmas

As Etsy Team Captain for Barnsley I help Etsy sellers to make their online shops as successful as possible and assist them with any issues they may have. I also usually organise the annual Etsy Made Local Christmas market where online Etsy sellers have physical stalls and sell their products in person for the day. Sadly […]

Why I’m so over Twitter

It’s good to periodically review your marketing by looking at what you do and how you do it. This ensures that things are working as hard as possible – so you don’t have to! I’ve been monitoring my social media and noting which platforms get the most interaction and which create the most leads for […]