I know times are tough for many businesses right now. The economy is uncertain, and cash flow can be unpredictable. It’s hard to invest in the things that can help move your business forward, especially when every penny counts. You might need a bit of budget-friendly marketing assistance to help you get unstuck. Recently, it […]
The ‘business tool’ that is marketing storytelling has been around, with great success, for aaaages. It can breathe life into your brand – leaving your audience wanting to know more about you and what you do. I love a good story! Whether it’s reading a good book, getting immersed in a film, catching up on an Australian soap […]
Like many people running a business, January is a time for planning. For me, part of this involves looking at my content calendar for the year. Working with a content calendar not only helps me to get organised, but also to be consistent. I can make sure that my online presence is always there, even when […]
Is there such a thing as a work-life balance for small business owners. Being a one-person business isn’t just a job; it’s a 24/7 commitment, and when life throws those annoying and unexpected challenges your way – family illnesses or your kids needing you more or whatever – it can feel like the weight of […]
Have you ever found yourself thinking, “Does my business need a brand?” If so, this one is for you, and my answer is a resounding yes! In fact, if you believe you don’t need one, then that is your brand! What I’m trying to say is that you can’t NOT have one, which is a bit […]
So, you’ve heard of PR, right? It’s that thing where you send a press release to your local newspaper, and that’s it, right? Wrong! Haven’t you heard that PR can be way more thrilling than that? It’s all about getting people talking about your business, and the shocking news is that it can actually be […]
Do you want to take your online shop photography to the next level? Well, I hope I can help! As someone who’s been through the ropes as an Etsy Team Captain in Barnsley, I’ve picked up some tips on how to make your online presence shine! I’ve put together a list of product photos that’ll […]
I get it. Marketing can feel overwhelming, especially with all that jargon! But don’t worry; I’m here to make marketing easier to understand – starting with two essential components of marketing: the Marketing Strategy and the Marketing Plan. Marketing Strategy: The big picture Your marketing strategy is like the master plan for your business. It’s […]
I get asked this question a lot by new small businesses: “Why do I need a website?” Let me tell you the story of ‘Tracey’ (names have been changed to protect the innocent – like they do on telly). Tracey is a business owner who learned a valuable lesson the hard way. She had poured her heart […]
If you’re reading this and you run a small business or organisation, you’ve probably suffered from social media overwhelm at some point. I know I have! I totally get the struggle of juggling multiple platforms, creating engaging content, and finding time for it all in a busy day. I wanted to write this blog to […]
