I get asked this question a lot by new small businesses: “Why do I need a website?”
Let me tell you the story of ‘Tracey’ (names have been changed to protect the innocent – like they do on telly). Tracey is a business owner who learned a valuable lesson the hard way. She had poured her heart and soul into building a following on Facebook, only to have her account hacked one day. She lost access to everything, and her followers disappeared without a trace.
In an instant, all her hard work and connections were gone.
Tracey’s experience highlights the importance of having a website for your business. You see, while external platforms like Facebook, Instagram, or even Etsy or Amazon, have their merits, they shouldn’t be your only online presence for these reasons:
On social media, you’re always at the mercy of ever-changing algorithms that determine who sees your content. But with your website, you regain control over what you publish and how it reaches your audience. Say goodbye to hoping the algorithm does its job, and take charge of your online destiny!
With a website you can attract visitors with your content and offers, and encourage them to sign up for your mailing list. By getting their email addresses, you can have a direct line to their inbox, bypassing any pesky algorithm barriers.
Social media platforms can help build brand awareness, but they limit your creative freedom. Your website is all yours so you can create an experience that shows your brand’s unique personality. It’s your chance to leave a lasting impression on your audience!
Unlike social media posts that quickly disappear in a never-ending feed, a good website can make you more visible on search engines like Google. By investing in search engine optimisation (SEO), you increase your chances of being discovered by potential customers who are searching for what you offer.
Social media trends come and go, and platforms can lose popularity over time. However, your website remains a solid foundation under your control. By regularly updating it with new content, you establish a lasting online presence. Your website is here to stay, regardless of the ever-changing social media landscape.
So, why do you need a website? It gives you control, helps you to be connected, showcases your brand, boosts your visibility, and provides long-term stability. Don’t rely solely on social media – embrace the power of your own website!
If you’re ready to take the next step and create or improve your website, we’re here to help. Get in touch, and let’s start this exciting journey together.