Authenticity is a powerful way to make your small business a successful one. The world is full of ‘cookie-cutter’ brands and shiny, polished marketing, the thing that will set you apart is letting your true self shine through. Just showing up as you are and building a connection with your audience based on trust and […]
I was chatting with a friend recently about moments that quietly but profoundly changed our lives. I told her about one of mine – a simple, kind word from a friend and client that gave me the confidence I didn’t know I needed. That encouragement helped me see my worth, and it led to something […]
Has your brand been niggling you lately? You know, the logo, colours, website, social media – everything that’s supposed to represent you. Sometimes, it just doesn’t feel right anymore, does it? And when that happens, it can be pretty disheartening. You built this amazing business, but when you look at your branding, it feels like it […]
Starting a small business can be both exciting and overwhelming. Whether you’re turning a hobby into a business or diving into a brand-new venture, there’s one piece of small business advice that is really important – it’s ok to ask questions! In fact, it’s essential. People who pretend to know everything are far more likely […]
Last month, I had the bittersweet privilege of attending the ‘Choose Joy Celebrations’ for a friend who left us far too soon. She was a bright, joyous light in the life of everyone who knew her, and her passing reminded me of the importance of connection and community. A sense of community After the funeral, […]
I’ve worked with with my friends at Old George Coffee House, in Barnsley, for years. Recently we launched a campaign all about celebrating friendships, timed beautifully with International Friendship Day on July 30th. It was the perfect chance to encourage people to catch up with their buddies over a cup of coffee at Old George. […]
Discussing politics, religion or anything controversial in your marketing might be touchy subjects. It’s really important to know your customers before you bring these topics into the conversation. Why? Because you don’t want to turn people off, unnecessarily, with a difference of opinion. Marketing is all about connecting with your audience, so if you throw […]
Anniversaries are a good time to look back to see how far you’ve come and I’ve been doing a lot of that lately. Eleven years ago, I started Black Bee Creative, and a journey that changed my life in ways I never imagined. I’m preparing to take my daughter to see Taylor Swift tomorrow (excited!), […]
It was Earth Day last month and it got me thinking about the things I do, and what I offer at Black Bee Creative. I want to be kinder to the environment and help my clients to make some eco-friendly marketing choices too. Going green(er) might sound like a lot of work, but it doesn’t […]
As the face of your business, the pressure to look like you’re on top of everything can be pretty intense. Personally, I find it quite stressful! But I don’t think you need to be perfect to make a good impression. Here are my top tips for marketing with authenticity… Be yourself Whether you’re on social […]
