It was Earth Day last month and it got me thinking about the things I do, and what I offer at Black Bee Creative. I want to be kinder to the environment and help my clients to make some eco-friendly marketing choices too.
Going green(er) might sound like a lot of work, but it doesn’t have to be. With a few simple actions/choices, you can make a big difference.
Why go eco-friendly?
I think we should all be embracing more eco-friendly marketing! Obviously, there are huge benefits to the planet, which I won’t go into here because I’m not an Environmental Scientist and can’t bring much to the table in that respect. I do, however, know a fair bit about business and marketing!
These days customers really appreciate businesses that are making an effort to be sustainable. Your existing customers are more likely to come back to you again and again, and you’ll be more attractive to new ones who are looking to buy from eco-conscious brands. It can also often mean saving money in the long run, which is a bonus!
Easy green fixes
Let’s start with some easy changes. (I’m risking teaching your grandmother to suck eggs here, but I can’t not say it, as I’m ALWAYS saying this at home it would feel wrong for me not to continue that here!) Take a look at your energy use. Can you properly turn off your computer (not just sleep mode) and lights when you’re not using them? These are small steps, but they add up!
Another quick win is switching to environmentally-friendly paper in your printer. Did you know you can choose paper that’s FSC-certified, which comes from sustainably managed forests? It’s a common myth that only recycled paper is good for the environment. But actually, new fibres are needed to keep the paper cycle cycling, and if they’re sourced responsibly, they’re a great choice too.
If you use packaging try to use packaging that’s recyclable or made from recycled materials. To seal your boxes, swap plastic tape for paper tape and replace polystyrene filler for scrunched-up recyclable paper.
Eco-friendly marketing materials
Roller banners are a really popular option for my clients to use at events. Traditionally, these are made from a PVC banner in a metal base. Sadly, PVC is made from petroleum (a non-renewable resource) which is not biodegradable. However, these days we have eco-friendly options like non-pvc and even 100% cardboard banners. They’re lightweight, recyclable, and still look good.
It’s really easy to make your business cards, flyers, posters, and brochures more environmentally friendly simply by choosing to have them printed on FSC-certified or recycled paper stock. Most printers have a wide range of options now. Prices aren’t always that much more expensive and the quality is excellent!
Even things like mouse mats, pens and loads of promotional giveaway items can be made from recycled materials, reducing waste without compromising on quality.
Plastic isn’t all bad
I feel I need to mention that not all plastic is bad. Sometimes, using plastic can actually help reduce waste or assist people with disabilities. Check out these articles to learn more:
- Reducing Waste: Packaging consultant Sarah Greenwood talks about how plastic can be used to reduce waste, like with shrink-wrapped cucumbers.
- Aid for Disabilities: People with disabilities should have access to plastic. It’s called ‘Placcess’ which is a great word!
Make a difference
If you need help making some eco-friendly marketing changes or want advice on how to incorporate them into your marketing strategy, just get in touch. I’d be happy to help you make your business greener and more successful. Together, we can make a difference – one small step at a time.