Don’t worry you don’t have to do all your branding jobs in one go
Building long-term working relationships is very important at Black Bee Creative. Many clients come to us for one thing at first, and then come back year after year as their business develops.
It’s important to bear in mind that, as far as branding goes, we don’t have to do everything all at once! We would hate to think that anyone hesitates to get in touch because they just don’t think they have enough time to sort out all their branding needs right now.
We can just make a start – and pick it up again later.
To show you what we mean, we thought we’d share the branding journey of a client we’ve worked with for many moons. White Apple Thinking is a coaching business run by Lisa Walker. She is passionate about helping people reach their true potential.
Our working relationship began in 2017, when, after a few years in business, Lisa felt her original brand identity didn’t fit where the business was right now, and where she wanted it to go in future. It was time for a makeover.
The first step was to create an updated logo that would reflect White Apple Thinking’s new identity. Black Bee Creative took Lisa’s existing logo and gave it more “punch” making it more modern and eye-catching. The colours were refined too, inspired by Lisa’s own colour stylist session – Lisa herself is a spring palette. (If you know, you know!) New logo secured, we then helped Lisa produce new business cards, letterheads and a pull up banner.
One year later, in 2018 Lisa was back in touch. This time Lisa wanted to extend her brand visuals onto a range of merchandise – postcards, tote bags and mugs, printed with real quotes that Lisa is often heard to say.
In 2019, it was the launch of a new business development which brought Lisa back to Black Bee Creative. Her logo needed adapting to promote the new ‘White Apple Thinking Business Club’, where she shared her wisdom in a group setting. Lisa just managed to get through the first cohort before Covid scuppered face-to-face sessions! (let’s not go there)
Onwards to 2021, when Lisa called to say she wanted to work on her website. To do that properly, we needed some lovely new images to work with first. So, Black Bee scheduled a brand shoot in Lisa’s natural habitats – her office, the Old George café and DMC, as well as a studio shoot with a plain background.
With photos in the bag, we then designed and developed an easy-to-navigate website and added the new tech platform needed for another innovation – Lisa’s online ‘White Apple Coaching Academy’.
Having this long-term working relationship has been great for both parties.
We know each other, and each other’s business, which has made it easy to build on Lisa’s marketing materials each time we’ve worked together. In between times, Lisa has been happily getting on with running her wonderful business!
So please do get in touch if you’d like to take the first step on your branding journey – we can take it at your pace…