We all do it – scroll through social media at a fair old pace to see if anything interesting catches our eye. I’m sure we all whizz past items which are of interest to us too, but we just miss them.
There are millions of posts out there and it is so easy for yours to get lost in the melee.
My advice is, if you want your posts to stand out, good strong and consistent branding of your social media posts will make a huge difference.
I want to be seen!
Branded social media posts are NOT just like other posts but with a logo stuck on. Let’s clear that up straight away!
A well-branded social media post represents you and your business by consistently using your brand’s principles, colours and style in every post. The way you use text, images, illustration, animation and graphics is consistent too.
Every post will say something different, of course, but they will all be ‘on-brand’ just like your business cards, website and pull-up banners.
Consistently branded posts get you ahead on social media in several ways:
- you will look good, well-presented and make a good first impression to potential customers every time
- you’ll be instantly recognisable to the people who already know you and catch their eye straight away
- you’ll always look professional, and this will impress and build trust and confidence in your work
- when your post is shared it, will travel well – it will still look like you, be owned by you and connect back to you; people will find you so much easier.
But, I hear you cry, do I have to pay a graphic designer to create a branded post every time I want to put on social media? How do I find the time to make every post I publish look good and on-brand?
The answer to these questions is ‘No you don’t’ and I can help – all thanks to some clever Australians who invented Canva.
What’s Canva when it’s at home?
Canva is a free graphic design and photo editing programme which allows me to design social media templates, you can take away and edit yourselves. It’s a game-changer.
Through my standard ‘Canva template design package’ I create four bespoke template posts just for you in four colourways. So that’s 12 designs which I then adapt to provide versions which fit perfectly on up to three social media platforms of your choice – Facebook, Twitter, Instagram etc.
You end up with 36 ready-made templates/picture frames you can use to create endlessly different original posts for months and months to come! Just add your lovely new content – photos, testimonials, quotes, videos, calls to action and so on. Pop the content in the templates, and post. Canva is easy to use (if you’ve not already used it – I promise it is! See here).
This take-away solution is one of my latest, most practical and cost-effective one-off packages. I offer it to you, with thanks to those clever Australians.
Whether you use it, or embrace social media branding yourself, may all your posts be on-point, professional and perfectly presented to help you stand out to those scrolling by.
See details and pricing at Canva template design package
Hear more about getting noticed on social media, on my Facebook Live post