I see you there, you’re working hard to push your business up to the next level.
You feel like you’re doing a zillion things already… you’ve got a marketing plan in place, you’re using social media to tell people what you do, paying for advertising has only gone so far, but you really want your lovely business to fly!
But, you…
• are struggling to boost your profile.
• need to increase your credibility.
• are desperate to get more people people to hear about what you do.
• want to build your brand image.
• don’t have much of a budget to pay for bigger and better promotional opportunities.
• just don’t know what more you can do!
Wouldn’t it be great if you could reach more audiences, raise your profile, add another layer of authenticity to your marketing, and do it without having to pay loads of money?
I know it sounds like a magical unicorn. But there is such a solution!
PR is an important part of any businesses’ marketing mix.
Sharing positive news stories about your business will raise your profile, build your reputation and promote your products and services.
It will also help:
• more people to hear about your business.
• to show your business in a positive light.
• attract your target market
• improve your SEO
The difference between this and your other marketing is that PR is NOT advertising, as in it’s not paid-for space. What it is, is media promotion, which in many ways is better than advertising because it’s FREE and it’s a third party endorsement!
It won’t necessarily list your products and how much they cost, like other advertising, but good PR aims to attract searches for your website, sales page, socials, your stand at an event and so on.
I have a range of packages available to suit wherever you are in your PR journey.
The ‘Are you PR ready? consultation’ is a one-to-one session with a PR consultant, where we will help you prepare the communications tool kit you need to tell your business story.
This may include a template press release, media biog, images and some standard media paragraphs which you can use again and again. Steph can offer expert advice to start creating these resources so that you are well prepared to seek free positive news coverage in the media. There are two options for this consultation.
After this we can help you to pull together and deliver your complete personal communications toolkit, at an additional cost.
The ‘one-year PR package’ includes:
(NB The one-year PR package is available to clients who have already undergone the ‘Are you PR Ready’ consultation).
Turn your good intentions to ‘do some PR’ into a ‘job done’. Invest in your brand awareness through free media coverage. Get professional support from Black Bee Creative to turn your PR good intentions into reality!