Pam Goodison Glass

The client

Pam has been creating original glass artworks, completing restorations and taking commissions glass artworks for over 15 years. She creates her pieces in stained- and fused-glass using Verre Eglomise, alcohol inks and decals to create interesting effects. She was showcasing her work on social media, Etsy and in person at craft fairs and markets and also sharing her skills with others by hosting workshops.

What we did

Over her kitchen table while eating pain au chocolat (following doggy cuddles) Pam explained that she was extending her range of glass products and looking to exhibit at more high profile events, so she wanted to create a more professional and impactful presence to help her step into this next phase of her business.
She creates her pieces in stained- and fused-glass using Verre Eglomise, alcohol inks and decals to create interesting effects.

Pam had been using some simple text for a logo and she didn't have a lot of consistency across her promo materials. She needed a logo which could also be adapted for a family of product ranges - such as 'Memories in Glass' for her wedding cake toppers, which she was eager to launch.

One of Pam's favourite images that she was using to advertise her business was of a stained glass piece depicting butterflies, and this is where the final logo stems from.

I designed the Pam Goodison Glass Artist logo so that it would work in a landscape format, but I also adapted it so that it would work within a circle for her social media and purposes.
I then went on to create a brand package including business cards, flyers, a trade brochure complete with enticing copy with an easy-to-use order form along with stickers and wrapping paper to make the customer experience that bit more special. Pam now has a consistent visual brand so she is easily recognisable in a crowded room and online.

Pam has gone on to exhibit at Countryfile Live, the British Craft Trade Fair and now sells her work at venues such as The National Trust's Nostell Priory.

What she said

"Steph made what I thought was going to be a long drawn out process so easy and quick. She is efficient and really gets what you want. I just want to say thank-you as I am over the moon with my branding. I would definitely recommend her."