I invite local Etsy shops to apply for a stall and send me their details including photos of their products. When applications close a small team go through the entries selecting only the best to take part.
I take care of all of the design and marketing, including creating posters, banners, flyers, social media graphics and PR which consists of writing press releases which are sent to relevant publications and local radio.
Printed posters and flyers are given out to display in strategic venues and are handed out at local schools and clubs etc.
The social media campaign runs across Facebook, Twitter and Instagram, with the main event page being on Facebook.
Each business is introduced on each platform along with images of their product or service. Stallholders are sent a welcome pack which outlines how to help promotion of the event to ensure that there is consistency across the board for maximum impact. This includes graphics for them to post on their own social media, along with a list of hashtags.
In order to create a buzz about the market we have also held competitions to gain interest and give away goody bags for the first 50 people through the door.