Is your marketing not performing as well as you would like?
Are you fed up of being told that you’re too expensive?
Do you feel that people don’t really appreciate the effort that goes into your work?
If this is you, you are attracting the wrong customers.
Do you:
• Get excited by a new enquiry, only to get that sinking feeling when they question your price?
• Feel like you’re telling the world what you are selling, but no-one’s buying?
• Get fed up of being compared to others who are doing similar things to you?
Yes? Then you’re marketing to the wrong people!
You’ve got enough on your plate already with running your business, so don’t waste it on marketing to the wrong people!
This is why knowing who your ideal customer is, is so important.
When you know exactly who you’re talking to it makes things simple. Marketing is quick, efficient and so much more effective!
Wouldn’t your work be so much more enjoyable if:
• People were happy to pay you properly for what you do?
• Potential customers actively sought you out?
• You were recognised and respected for your talents?
• Marketing was quick and easy?
Maybe you’ve followed all the steps to find out who your ideal customer is before, only to be left wondering ‘So? What next?’.
I can help you understand what it all means, and what the next steps are.
My Ideal client discovery process can help you with your marketing, your pricing and your confidence, too.
Together we will look at:
• Working out who your ideal customer is
• Finding your place in the market
• Marrying up your needs with those of your clients.
“It’s given me a real understanding of what I’m trying to achieve, and who I’m hoping to connect to. It’s also given me a very positive focus on my company.”
Once you’ve booked in, I’ll ask you to gather some information so we can dive straight in and make the best use of our time together on the call.
When we meet we will discuss what you want from your business, in terms of money and the hours you put into it, to help you set some goals.
Then we will go through my tried-and-tested process to discover:
• who you would enjoy working with,
• who can afford you,
• where you can find them, and
• what problems you can solve for them.
By the end of the session you’ll have a picture of who to tailor your marketing towards, what they want help with, and how much you should charge them.
By understanding their problems and giving them the right solutions, you will be able to sell to them without getting that ‘icky’ feeling … and as a consequence it will boost your confidence too!
All of this will save you time, leaving you free to do other things that light you up inside!
Book and ideal client discovery call and I can help you to make your marketing quick, efficient and so much more effective!