Brand design toolkit

Does your brand design make a good first impression?

You know what they say – you never get a second chance to make a first impression!

A good brand helps people to work out what you’re all about – what you do, what your personality is, if you’re the kind of business that they want to get to know. 

Your brand is SO important, that if looks and feels right then your ideal customers will be drawn to you. However, if it’s wrong, it can have the opposite effect!

Do you:
• have a new business and not know where to start to put your brand together?
• feel that your existing brand is a bit all over the place and isn’t consistent?
• lack confidence when showing people your logo, website, or other marketing materials?
• want a more professional look in order to appeal to higher paying clients?

I can help!

My clients tell me that they feel so much more confident to tell people about their business when they look good. It’s amazing to see that transformation – it’s like a caterpillar to butterfly moment!

I design brand toolkits which represent your business’ personality, and help you to manage your own brand going forward.

I tailor each package to whatever you specifically need, but often includes a range of:

• A logo design that reflects you and your business. This will be totally unique to you, so customers won’t get you confused with competitors that use off-the-peg logos!

• Stationery, such as a letterhead/invoice/compliments slip. To help you maintain brand consistency in your on- and off-line communications.

• Social media templates, created in Canva so that you can create new branded content whenever you like.

• Business card design, so that the look of your business matches your professionalism.

• A brand guidelines document, including a colour palette and fonts, which will help to relieve the mental load of making design decisions. No more second-guessing if a colour or font looks right or wrong!
You can use to ensure that any marketing collateral that you create in future remains consistent and on-brand.

I can also create your office/shop signage, brochures, flyers, adverts, websites, point-of-sale, promo items and so on. I’ll even help you choose what colour to decorate your office walls if that’s what you need to feel you have all of your brand needs covered! 

This package will help you to:
• Make a great first impression.
• Get you easily recognised on all platforms, and in person.
• Be confident that you will always look good.
• Ensure that look of your business matches your professionalism.

Client testimonial

“

“The whole experience was so much easier than I expected. It was like you had climbed inside my mind and created a brand that is absolutely perfect for me and my business.”

Jess Baker
JB Naturals

What to expect

I start by asking you to fill in a questionnaire so I can get to know the kind of impression you want to make, and who you are looking to sell to. I like to follow this up with a chat to help me to go a bit deeper.
 
The next stage is where I produce some mood boards for you to look at, to stimulate discussion. Your feedback will direct me where to go next to discover your identity!
 
Following this, I produce a few concepts for you to have a look at and give me feedback on. Then I make developments, with your input, to create the final brand package.
 
The details:
I will supply your logos in formats which you can use online and in print.
Other items will be supplied to you in print-ready pdf format so that you can send them to your printer/manufacturer. I can arrange print and delivery on your behalf if you’d rather (at an additional cost).

I give you the full rights to use your logo design in any and all media without restrictions of any kind.