Do you want to take your online shop photography to the next level? Well, I hope I can help!
As someone who’s been through the ropes as an Etsy Team Captain in Barnsley, I’ve picked up some tips on how to make your online presence shine!
I’ve put together a list of product photos that’ll give your potential customers all the visual info they need to hit that ‘Buy’ button.
This list is inspired by Etsy’s guide, but it could work for any online marketplace – including your own website!
Online shop photography must-haves
1. The studio shot
Show your product on a clean, simple background with plenty of light. This shot ensures your customers know exactly what they’re getting. If you get this one right it should mean fewer returns and happier shoppers!
2. The lifestyle shot
This one is a bit magic! Showcase your product in its natural habitat or being used by satisfied customers. It helps people see how your product fits into their lives or sparks their imagination.
3. The scale shot
Size matters, right? Yes, especially in online shop photography! Sometimes it doesn’t matter if you write the size in the text, some people need to actually see a product’s dimensions! You can do this by placing it next to something familiar, like a coin or a ruler. This will help give your customers that perspective.
4. The detail shot
Zoom in and show your product’s unique features! This image can capture the texture, patterns, or any tiny details that make it stand out.
5. The group shot
Display your items together to create that irresistible “I need them all!” feeling. This is perfect for product sets or showcasing different colours and materials.
6. The packaging shot
Who doesn’t love a sneak peek at what’s inside the box? Show what your product looks like when it’s packaged up and ready to go. Whether it’s a gift box or a special touch, people love to know what to expect!
7. The process shot
Give your customers a peek into the creative process behind your products. It adds a personal touch and builds trust that what they’re buying is super-special!
Remember, the right online shop photography can make all the difference in the online shopping experience. Your photos are like your virtual shop window, so make them count!
If you’re feeling overwhelmed or simply want a pro touch, Black Bee Creative is here to help! We can work together to create online shop photography that will make your brand stand out and your customers fall in love.
Get in touch to book a photoshoot or get some guidance on what works best for your products.