I’ve had a few conversations lately in which people have told me that they don’t need to do much marketing because they only have a small business and don’t want to make loads of money.
This left me wondering what this actually means. Why would you limit your income, even if your business gives you the potential to make lots and lots of it?
Well, maybe you’re really happy with your life exactly as it is, and have no desire to make any improvements whatsoever. If that’s you, then congratulations!
However, most of us want to improve our lives, and the lives of our families.
It’s common for people to associate ‘wanting more’ with negativity and greed.
You may believe that in order to make lots of money you will have to work all hours and not be able to spend time with your family.
Or that money will somehow make you a bad person… and then your family and friends won’t like you.
Or maybe you believe that people ‘like you’ aren’t meant to have lots of money.
None of these things has to be true. The idea that money is the root of all evil is absolutely wrong.
Money is only as ‘good’ or ‘bad’ as the person spending it.
And I aim to make LOADS of money! There, I said it. Don’t judge me.
You see, I prefer to look at the positive side of money…
If you earn lots of money you will be able to live with less financial worry.
You could employ someone to do the jobs in your life that you don’t like to do (imagine not having to do all that admin, or cleaning!).
In turn, this would mean that you also provide for your employees’ families.
And without all that pesky admin to do you could spend more time with your family.
Plus, of course, your family would benefit from more than just your time – you could say yes to all of the trips, classes and experiences you don’t want them to miss out on.
You could spend your money on good stuff – buying organic food, buying environmentally friendly products, donating to charity or helping others get their own businesses off the ground.
My goals are to make enough money so that I can afford all of the things on my family wish-list. And when I’ve reached that goal, I intend to keep going and earn even more.
This is because I choose to spend my money and my time doing good things and helping good people. I want to help my favourite charity, Creative Recovery, by paying their bills one day so that they can continue to concentrate on changing people’s lives rather than worrying about the rent.
If you have a good heart, and I believe you do, then that the money you earn will be spent in good places and doing good things. So don’t hold back – put yourself out there, get your marketing in place, think big and aim to make as much money as you can and make a difference to the world with how you spend it!